Size 12 is Britain's 'ideal' dress size
New research conducted by YouGov pins the ‘ideal’ British dress size down, and looks at differing perceptions of the perfect body image.
29% say there is no ideal dress size, however the majority (62%) do have a perfect size; the average is 12. The average male chooses 12 while women choose 13.
The actual average dress size in the UK is now 16, and both men and women estimate this closely – on average they say 15.
The younger generation are more likely to have a lower ideal dress size than their elders.
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Billy Koelling
Update: 2024-08-06