BlinkSync

A Brand's Guide to Gen Alpha Trends, Behaviors, Preferences

The research fueling this report was fielded Dec. 10-20, 2022, among a representative sample of 2,001 parents with children under the age of 9, and Dec. 10-19, 2022, among a representative sample of 1,000 parents with children under the age of 18. An additional survey was fielded Dec. 21-24, 2022, among a representative sample of 1,000 parents with children under the age of 9. The first survey has an unweighted margin of error of +/-2 percentage points, while the second and third surveys have an unweighted margin of error of +/-3 percentage points.

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Tandra Barner

Update: 2024-08-15