What Consumers Think of Generative AI in E-Commerce
This report provides a look at how generative AI could change retail, from gift guides to customer support.
From making it easier to find the right gift for a loved one to automating product descriptions and pricing, generative AI tools offer potential benefits to online shoppers and sellers alike. But the AI-powered future
of e-commerce isn’t here yet.
Not only do consumers continue to harbor concerns about data privacy, job loss and reliability when it comes to these AI integrations, but interest in AI e-commerce applications has also been stagnant (or falling) since the beginning of the year.
For generative AI in e-commerce to take off, consumers will need to see major retailers deploy real tools that delicately toe the line between being helpful for shoppers and not stoking concerns that AI is coming
for people’s livelihoods.
ncG1vNJzZmiooqR7rrvRp6Cnn5Oku7TBy61lnKedZK6vrcuyqq1lopq9sL7TrGacp56owq6x0Watop2nqHqosc2eqZqsmauybq3IZpycp52isrOvxA%3D%3D