Netflix and Amazon Lead Users Choices for Ideal Streaming Bundles
When creating bundles, 15 percent picked two services, 15 percent picked three services and 10 percent chose four. Twenty-two percent said they would want only one service, and an additional 22 percent said they don’t want any of the services.
When it came to two-service bundles, various combinations of Hulu, Amazon Prime Video and Netflix were top picks for consumers. The most popular two-service bundle was the $26-a-month Netflix and Amazon Prime Video combination (26 percent), followed by the Netflix and ad-free Hulu combination, which costs $25 a month (15 percent). The margin of error for the two-service bundle sample is 5 percentage points.
The most popular pick for those who chose a three-service bundle consisted of Netflix, Amazon Prime Video and the ad-supported version of Hulu (15 percent), which costs $32 a month. That was followed by the Netflix, Amazon Prime Video and ad-free Hulu bundle (12 percent), which costs $38 a month. The margin of error for this sample is 6 points.
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