Cymru Wales Nation Marketing Global Winners at World Media Awards
Independently judged by an industry panel, the World Media Group offers representation from BBC News, The Economist, Forbes, National Geographic, The New York Times, Reuters and The Wall Street Journal. Cymru Wales won the ‘Travel and Tourism’ category against major international destinations: Abu Dhabi, London and Manitoba, Canada.
The success continued with the campaign winning the overall Grand Prix ‘Winner of Winners’ beating major international brands including: Adidas, Audi, Visa and Volkswagen. “While the standard of all our finalists was impressive, the jury agreed that ‘Wales To The World’ sums up what is at the core of the World Media Awards’ ethos. It truly demonstrates how a powerful content-driven campaign in the right media environment can bring a story to life without compromising on authenticity,” said Belinda Barker, Chief Executive, World Media Group. “The Welsh Government did an amazing job bringing together different cultures and values in an integrated campaign that showcases Wales as a progressive nation with so much to offer. We can’t wait to come and visit!”
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